When less is more: improving survey invitations
Learn how to design better invitation letters to increase participation in online surveys. Results from an experiment.
Why do people take longer to do surveys by mobile?
Recent research has showed that respondents take longer to answer Web survey by mobile than PC. Our new paper explains what leads to this difference using an experimental design.
Are you mixing your survey modes the right way?
Is it always beneficial to add another mode of data collection? What is the best order for mixing modes?
Want to make Web surveys more interesting? Maybe ditch the radio buttons
Web surveys have become extremely popular. You see them everywhere, from pop-ups after customer service to questions on Twitter. They are also increasingly used for large and complex surveys like …